At Marketing Wing, we don’t believe in guessing or anecdotes. We recognize that every remodeling company is different and so is every market. As a result, we take an analytical approach to build a marketing strategy that’s right for your remodeling company and market.
Step 1 – Competitive Analysis
We start by gaining an understanding of your market. We collect competitive information regarding other local remodeling or design + build companies in the form of a competitive market analysis. In many instances, we mystery shop competitors and share this intelligence via a gap analysis. The competitive analysis allows us to pinpoint your cire differentiator and value propositions that will set you apart from the local alternatives.
Step 2 – Local Demographics
We start with the basics (household incomes, home values, local professions, net worth, behavioral tendencies, etc.) but dig much deeper. We gather hyper-local remodeling trends in each market based on the local housing stock, remodeling index, and even local Google analytics. This data analysis allows us to project your potential remodeling market share by scope of work.
Step 3 – Target Personas
With hyper-local intelligence in hand, we define target personas for your remodeling company. Each company’s target personas are extremely descriptive of your ideal target client. These personas (and their buying behaviors) are used to outline your marketing strategies and tactics. The marketing mix and messaging we receommend for your remodeling company will focus on these custom target personas.
Step 4 – Marketing Strategies
We create custom marketing strategies for your remodeling company. These custom marketing strategies coupled with a unique local differentiatr, and client-focused vale propositions will be the key to growing your remodeling company. These goal-focused strategies are the difference between good results and outstanding results. With our remodeling industry experience along with detailed local data and trends; your marketing strategies are the foundation of your marketing plan.