For those remodelers who struggle with how to direct their marketing strategies and budgets, niche marketing makes it simple. Businesses with a broad audience will have various segments and marketing channels within that audience. When you serve just one target audience, marketing channels are fewer and you can devote more resources to each. You can also seek new non-competing strategic partnerships within a niche to grow your market share.
The key to this approach is to not think about what your remodeling company may be missing out from a broader audience; but what it can gain from having a laser-focused niche.
Niche marketing is when your remodeling company specializes in a particular service, or serves a particular demographic within your target market. Remodelers have many niches to choose from. Examples include:
- Aging in Place (including Universal Design and Living in Place)
- Smart Homes (technology)
- Green Building (products as well as building techniques)
- Historic Renovations
- Kitchens and Bathrooms
- Exteriors (windows, doors, siding, curb appeal)
- Outdoor Living
- Generational targeting (baby boomers, Gen X, Millennials, etc.)