Experience marketing and face-to-face marketing strategies and tactics should be included in your marketing mix. Some of the tactics you should consider include:
Educational Seminars – Remodeling is a big decision. It’s an infrequent purchase with a high price tag. As a result homeowners take time in the consideration cycle and educational seminars help them make good remodeling decisions.
Showrooms and Design Centers – it is enough to just have them. They should be created as destinations filled with samples, kitchen and bathroom vignettes, before and after photos, meeting spaces, etc.
Open Houses – Many homeowners want to see the quality of your designs and craftsmanship; invite them to view your previously remodeled projects
Home Shows – While home show attendance varies by market, a great exhibit with ample pre-event marketing and calls to action will attract qualified visitors to your booth.
Community Events – Nothing compares to hyper-local involvement in the community. At Marketing Wing we uncover the best ones for your remodeling company and integrate them into your marketing plan.
Custom Branded Events – For remodelers who are ready to reach higher levels, Marketing Wing will help create your own branded events to attract your ideal prospects.
Remember, in residential remodeling, people buy from people.